This is how the four rings became the Audi trademark: Auto Union AG was founded 90 years ago

This is how the four rings became the Audi trademark

The four intertwined rings are the trademark of Audi. It symbolizes the merger of four previously independent motor vehicle manufacturers that took place on June 29, 1932: Audi, DKW, Horch and Wanderer. They are the roots of today’s Audi AG.

On June 29, 1932, on the initiative of the Saxon State Bank, what was then Audiwerke AG, Horchwerke AG and Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) merged to form Auto Union AG. At the same time, a purchase and lease agreement was concluded with Wanderer Werke AG to take over the Wanderer automobile department; The new group was based in Chemnitz, and administration was located in the DKW plant in Zschopau until 1936.

The DKW headquarters in Zschopau was initially also the administrative headquarters of Auto Union AG, which was founded in 1932. The building reaches down seven floors into the Zschopautal, where vehicle production was located
Copyright / Photographer: Motorbuch Verlag (various picture authors)

When it was founded, Auto Union AG became the second largest motor vehicle group in Germany. The company signet showed four intertwined rings, which stand for the indissoluble unity of the four founding companies. The new company retained the brand names Audi, DKW, Horch and Wanderer.

The declared goal of the merger: to produce the best motor vehicle for every need
Copyright / Photographer: Audi AG

Each of the four brands was responsible for a specific market segment within the group: DKW was active in the area of motorcycles and small cars, Wanderer built and sold mid-range automobiles, Audi brought automobiles in the upper mid-range segment onto the market and Horch produced luxury and luxury cars.

Today you can experience the history of Audi and the history of automobile construction in three ways. On the one hand in the August Horch Museum in Zwickau, on the other hand also in the Audi museum mobile in Ingolstadt. The special exhibition “The Fifth Ring” can be seen there until September 24th – it tells the story of NSU, the oldest predecessor brand of today’s Audi AG. If you want to visit the Audi museum mobile from the comfort of your own home or on the go, you can do so at any time using the Audi Tradition app.